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Archive Folio | Ela Marita Avitabile

Folio

Halo Girls 2008

Saturday, September 13th, 2008 | Folio, Illustration | No Comments

Frock Coat Halo

Bubble Halo

70's Halo

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Ladies 2008

Saturday, September 13th, 2008 | Folio, Illustration | No Comments

A few quick fashion design drawings – not thinking too much about the designs themselves – but letting my style of drawing lead the way…

Three Ladies

Skirt Ladies 2007

Collar Girls 2007

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80’s Style Sophistication 2007

Saturday, September 13th, 2008 | Folio, Illustration | No Comments

80's Chicks

80's Jumper

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BODY: Design Assistant/Patternmaker 2004-2006

Saturday, September 13th, 2008 | Folio, Patternmaking | No Comments
When the Visual Merchandiser came back to work I was offered the Head Office position of Workroom Assistant.  Because of my knowledge of the BODY stores and product as well as my recent completion of Clothing Industry Studies course, the intention was that I would quickly learn the ropes and became the Design Assistant/Patternmaker soon after.  This was a fantastically creative position in a small company manufacturing locally in Melbourne.  I learned so much here and became skilled enough in Patternmaking to be able to successfully work in London when I left.  Below are a few examples of my Patternmaking.
BODY spring summer 06/07

BODY spring summer 06/07

BODY AW 06/07

BODY Autumn/Winter 07/08

BODY Spring Summer 05/06

BODY Spring Summer 05/06

BODY Autumn Winter 07/08

BODY Autumn Winter 07/08

BODY Autumn Winter 07/08

BODY Autumn Winter 07/08

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BODY: Visual Merchandising and Retail Sales 2003-2004

Saturday, September 13th, 2008 | Visual Merchandising | No Comments
After working in the BODY stores for around 1 year, I was offered the position for Assistant Visual Merchandiser.  This is a valuable part of my experience because I learned to understand from a retail perspective what customers want.  It was also highly creative in window display changes every week.  We concentrated on keeping the store fresh and interesting each week.
The Head Visual Merchandiser took leave for 10 weeks, and I took over for that time.  Below you can see 2 examples of window displays I created during that time.
BODY SS05/06 melbourne store windows

BODY SS05/06 Melbourne store windows

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EMA: hand made accessories 2003-2006

Saturday, September 13th, 2008 | EMA Accessories, Folio | No Comments
During my time working at BODY, I formed my own accessory label called EMA.  I produced hand knitted scarves in various yarns and colours to compliment the autumn/winter collections.  For spring/summer I made knotted fabric scarves in different fabrics and textures.
ema knitted scarves in store and on the catwalk for BODY AW 05/06

EMA knitted scarves in store and on the catwalk for BODY AW 05/06

three piles ok fabric knotted scarves and me!

Knotted scarves made for BODY to send to the UK as press gifts

Brittish Elle Magazine 2005

EMA Scarves in British Elle Magazine 2006

EMA Scarf in Heral Sun "City Style" 2005

EMA Scarf in Heral Sun photographed with BODY clothing

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Signatures: Costume Design & Construction 2002

Saturday, September 13th, 2008 | Creative Projects, Folio | No Comments

The costumes for this play were researched, designed and constructed by myself and friend Shauna Patterson. The 6 main characters were based on historical buildings and sties in the Geelong area, Australia.

Characters: "Pivot"  "Pirra"  "Avalon"

Characters: "Pivot" "Pirra" "Avalon"

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Diploma Clothing Industry Studies – Gordon Institute 2002 – 2003

Saturday, September 13th, 2008 | Diploma Fashion Gordon Institute, Folio, Study | No Comments

The Tertiary course I completed was great because we got a taste of everything.  Our projects revolved around creating a collection from a design brief, and adding our own personality into it.  For these collections, we worked on all aspects of the design and development process, through to patterns, cutting, sewing and embellishing, costing, materials testing and marketing.

maygar jacket, double layer singlet, wide leg pant

Batwing Bomber Jacket, Double Layer Singlet, Wide Leg Pant

winged vest, assymetric puff skirt

Winged vest, Assymetric Puff Skirt

silk art deco puff dress

Silk Art Deco Puff Dress

fdns

Collaboration collection with fellow student Jade Kahle

gdfs

We combined our love for interesting embellishing and artistic design

Gouache & Conte Pencil

Gouache & Conte Pencil Illustration

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